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Nokia vs Sony Ericsson

December 16th, 2008 by admin | 1 Comment | Filed in eCommerce Associates

When its comes down to it, the average shopper doesn’t really care about the market share and balance sheet of the company behind the phone on which they have their beady eye.

 

No, it’s more emotive that that. Is it the right colour, does it flip open, did I like my last one; and then, onto things like how well will the camera work and oh, yes, how much does it cost?

 

But in a shoot-out between Nokia and Sony Ericsson, Nokia wins hands down when it comes to market dominance. 

Lets look at some basics. Nokia sells more phones. It has a greater product range and it has models to suit both the lower and upper end of the market. In short, it’s offering to the consumer, which numbers around 100 different handsets at any one time, is pretty impressive.

It is reckoned that Nokia is one of four manufacturers in the premier division with the others, in order of global market share, being Samsung, then Motorola, Sony Ericsson and LG. Now if you look at the figures in detail, you see that Nokia has a staggering 40% share in 2008, with Samsung in second place at 14%, Motorola on about the same at 14%, Sony Ericsson at 9% and LG bringing up the rear with 7%. The guys in the premier division account for well over 80% of all mobile phones purchased.

 

The second division includes guys like Apple (who aimed for a 1% share of the market with the iPhone, but seem to have fallen short); HTC; Fujitsu; Panasonic; Research in Motion (BlackBerry); and, Siemens.

 

Nokia has also played it right with the vast expanding markets such as China, in which has given it great boosts to it’s market share.

 

And as we enter a global downturn (at the time of writing), Nokia’s bundles of cash and virtually debt-free balance sheet will stand it in good stead for any future financial tribulations.

 

And Nokia is still facing questions over certain aspects of its operation, including its email functionality (being placed in the shade by the makers of the BlackBerry), its lack of touch screen products (putting it well behind HTC and Apple), and its slowness to develop a mobile phone infrastructure (with which Sony Ericsson is doing so well as part of a joint venture).

 

Sony Ericsson was established later than Nokia. It was the coming together of Japanese Sony Corporation and Swedish company Ericsson to form a joint venture in 2001 to develop and manufacture mobile phones.

 

 

They joined forces after Sony realised it was only a bit player in an ever-expanding marketplace and Ericsson, struggling to cope with manufacturing problems and huge losses, knew it had to have a partner with which to go forward.

 

The joint venture went through a sticky patch and just as it looked like it might well end on the rocks, the two companies decided to commit extra funds and refocus its activities on mobiles which were branded as multi-media devices.

 

It then chose to support GSM technology, a wise choice, and acted to stop Nokia gaining full control of Symbian, an industry consortium producing operating systems for smartphones. It then put it’s weight behind phones that offered the user more than just a mobile phone handset.

 

This strategy came to real fruition with the launch of affordable phones which were also digital music players, using the Walkman brand, and allowing file formats such as MP3 and AAC to be played.

 

Also, whilst developing the music side, it also promoted the phone as a camera and introduced the Cyber-Shot brand, pushing the small digital camera envelope from five to eight megapixels, built into a mobile phone.

 

And in a nutshell that is the difference between Nokia and Sony Ericsson. The first is a giant which dominates the market, offering all things to all men, whereas, after a distinctly rocky start, Sony Ericsson has carved a profitable niche for itself by providing cool and fun phones, with equally cool applications.

 

You’d be hard pushed not to find the phone of your dreams from Nokia, but then again, you might just want an offering from a smaller player which takes music and pictures very seriously indeed.


For the best deals on mobiles visit http://www.compare-mobile.com/ who have 176,432 Deals from 32 retailers available on all the networks
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Nokia vs Motorola

December 15th, 2008 by admin | No Comments | Filed in Compare Mobile Phones, Telecommnications, eCommerce Associates

Okay, lets begin by saying that for many consumers, it’s not a matter of hard-headed economics when it comes down to buying a mobile phone.

It’s usually a subjective (I like the look of that one) and maybe emotional (I’ve always bought those) decision when updating their mobile. And yes, price plans and tariffs do enter into it, but it’s all those other little pressures (which phone is cool, does it take great pictures) that go to make-up quite a complicated buying decision.

And for many of the traditional manufacturers, there is now another factor of course, the iPhone. In particular, 2008 has been a great year for the trendy iPhone and despite a few jitters at the start, it has proved a very popular hit.

But back to Nokia and Motorola.

And lets kick off with the view that Nokia is basically way ahead of Motorola in terms of success. Emotive buying patterns aside, Nokia seems to have the edge over Motorola.

Lets look at some basics. Nokia sells more phones. It has a greater product range and it has models to suit both the lower and upper ends of the market. In short, it’s offering to the consumer, which numbers around 100 different handsets at any one time, is pretty impressive.

Nokia is a former rubber boots and timber company which is based in a Helsinki suburb, and which made a corporate decision to focus on mobile phones in 1992. It turned out to be a sensible move and it has grown to be one of the major players.

It is reckoned that Nokia is one of four manufacturers in the premier division with the others, in order of global market share, being Samsung, then Motorola, Sony Ericsson and LG. Now if you look at the figures in detail, you see that Nokia has a staggering 40% share in 2008, with Samsung in second place at 14%, Motorola on about the same at 14%, Sony Ericsson at 9% and LG bringing up the rear with 7%. The guys in the premier division account for well over 80% of all mobile phones purchased.

The second division includes guys like Apple (who aimed for a 1% share of the market with the iPhone, but seem to have fallen short); HTC; Fujitsu; Panasonic; Research in Motion (BlackBerry); and, Siemens.

Nokia has also played it right with the vast expanding markets such as China, which has given it a great boost to it’s market share.

And as we enter a global downturn (at the time of writing), Nokia’s bundles of cash and virtually debt-free balance sheet will stand it in good stead for any future financial tribulations.
It’s not all been plain-sailing of course, with Nokia over-stretching itself in the mid 1990s with too much early success. Also, it’s often been criticised for failing to spot new design trends, which was blamed for hitting sales and profits in 2003. But it has learnt from that lesson and has spread the risk across a wider product range.

In contrast, Motorola, with the smaller market share of some 14%, became quickly dependent on the Razr range of phones, which seemed to nail its colours to just one part of the market. And no matter how popular those phones were and are, they did not provide a big enough product offering.

And Nokia is still facing questions over certain aspects of its operation, including its email functionality (being placed in the shade by the makers of the BlackBerry), its lack of touch screen products (putting it well behind HTC and Apple), and its slowness to develop a mobile phone infrastructure (as have Sony Ericsson).

So, Nokia dwarfs Motorola right across the board, but if you like Motorola mobiles, that’s not going to stop you buying one if its literally rings your bell.


For the best deals on mobiles visit http://www.compare-mobile.com/ who have 176,432 Deals from 32 retailers available on all the networks
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Coming soon from Nokia

November 11th, 2008 by admin | 1 Comment | Filed in Compare Mobile Phones, Telecommnications

As befitting their role as the World’s leading innovators in mobile phone technology, the Nokia Company are looking to introduce some trend setting new models within the coming months. As ever, the arrival of these models is being very strongly anticipated by their mobile phone community. For those who can’t bear to wait, here is a brief resume of the seventeen new models coming soon from Nokia.

At the top of the list is the Nokia N85, promising the power of internet, music and gaming in a lightweight and compact package. Containing such goodies as a five megapixel camera, with shots displayed in amazing clarity on the phone’s organic light emitting diode (OLED) display screen, the N85 is the last word in mobile phone camera technology. Other features include GPS, a menu of pre-loaded games, internet, e-mail, computer and fax facilities. All that you would expect and more from Nokia.

Next on the list of new models from Nokia is the N79, combining the use of colour with technological ability. Create a character of your own to suit your mood of the day by changing the screen display feature. Do so and the Nokia N79 will automatically match the screen colour with one of three colour combinations. Music and colour can be combined thanks the N79s 4GB micros card online without detracting from any of this smart and friendly phone’s standard features. One to look out for in the coming months.

Fashion and smart phones seem to go hand in hand these days, and that can be clearly felt in the two new models of smart phones coming soon from Nokia under the Supernova label. The slimline 7510 model allows the owner to mix their phone colors to suit their wardrobe through the interchangeable Xpress-onTM cover option. When a cal comes in, it is possible not only to hear it, but also to see it through the powerful lights disguised in the cover.

Apart from looking good, the Supernova 7510 contains all the most powerful features that are standard in any of Nokia’s smart phones including a 2.2” QVGA display supporting up to 16.7 million colours

Chunkier but no less attractive, the Nokia 7100 Supernova slide phone contains all the features of the 7510 in a more masculine housing.

For those of us on the move, the Nokia 6210 Navigator will provides all the answers. Containing it own high powered A-GPS and Nokia’s comprehensive mapping gird, the 6210 will lead you everywhere. And not only that, the included in the price will be a six month term integrated GPS navigation licence applicable to either car or pedestrian navigation. Maps as well as high density pictures and even videos can be readily displayed on the 6210’s 2.4″ QVGA 320 x 240 resolution display. Needless to say, the 6210, as well as the all the battery of new models coming soon contain all the standard features that has made the Nokia Company the market leaders in mobile smart phone technology.


For the best deals on mobiles visit http://www.compare-mobile.com/ who have 176,432 Deals from 32 retailers available on all the networks
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Giving a Mobile for Christmas 2008

November 11th, 2008 by admin | 1 Comment | Filed in Compare Mobile Phones, Gifts For Others (And Yourself!), Telecommnications

Christmas is coming, faster than you think and this year, maybe more than others, we will all be in need of some festive cheer. Giving a gift to your loved ones is always a way of showing your love, encouragement and appreciation. And there may be no better way this year than by giving a mobile phone for Christmas. Mobile phones have become such a central part of our everyday lives in the UK, with estimates stating that more than half the population has a mobile phone in their possession which they use on a daily basis. These are statistics that clearly display that the mobile phone can now be regarded as a luxury.

The dramatic development of mobile phones into third generation pocket sized mini computers means that everyone can find several uses for their mobile, above and beyond the ability of being in immediate contact with anyone they choose, anywhere else in the World.

There should be no mistake, mobile phones have long since evolved from being just an item to receive and transmit voice conversations to becoming sophisticated, powerful, hand held mini computers. As is the case with almost any item of computer hardware prices have been gradually reducing whilst their power and versatility has been increased. This means that buying a gift of a mobile phone is far away from being an extravagance in these financially difficult times, but instead a lesson in practicality.

Having said that, the leading mobile phone manufacturers, such as Nokia, Samsung, Blackberry and Motorola to name a few, have never forsaken the effort to produce ultra-modern designs and features to make owning a mobile phone a pleasurable, fashion driven experience. And not only that it seems that the smarter the latest generation of smartphones get, the lighter they get in weight also. You can fit all the telecommunication and computer power you need into your top pocket these days.

So when it comes to making up your Christmas present list for 2008, you should give some serious thought of making a new mobile phone a present of choice. And maybe hope that your friends and family will think the same.


For the best deals on mobiles visit http://www.compare-mobile.co.uk/ who have 176,432 Deals from 32 retailers available on all the networks
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The History of Sony Ericsson

October 29th, 2008 by admin | No Comments | Filed in eCommerce Associates

When Sony, the Japan based company famous worldwide for the quality of her range of products based on consumer electronics and Ericsson the telecommunications giant based in Stockholm, Sweden decided in October 2001 to pull their resources and form a company that would produce mobile phones the whole industry stood up and took notice.

It was a wise and bold decision for these two already global leaders in their respective fields to pool and focus their talents on the already rapidly expanding mobile phone market rather than compete against themselves and the other players on the mobile phone scene. The strength in numbers that this joint venture would bring by combining the consumer electronics expertise that Sony brought to the partnership with the leadership in communication that Ericsson would bring made for irresistible partnership combination and one that was destined to succeed.

With an eye for constant research and development, Sony Ericsson currently has research and development departments spread around the globe with their main bases situated in Sweden and Japan, with offshoots also based as far afield as China, the United States, Germany, Pakistan as well as the United Kingdom. Sony Ericsson global offices are situated in London.

From when they began trading in late 2001, Sony Ericsson have made great strides and are now regarded as the fourth largest mobile phone manufacturer on the face of the planet, lagging only behind Nokia, Samsung and Motorola.

Yet the picture wasn’t as rosy as anticipated during the early days of the Sony Ericsson partnership initial sales figures were disappointing. Ericsson had more or less decided to cut their losses and run, until a concerted effort by Sony’s executive management convinced Ericsson to give their joint venture a little more time and some further capital investment to allow the introduction of newer and more powerful models to keep pace with market demands.

One of the most popular features in 2003 was the introduction of mobile phones with a digital camera facility combined. The companies decided that this was a niche that they could make a name for themselves as Sony was always very well known for her digital cameras, a fact that the public could readily identify themselves with. The launch of these new models was a tremendous success, with their colour screens and ability to download and view video clips.

This turnaround meant that sales recovered very well, although the Sony Ericsson collaboration was very far away from making any profit. Although their market share was considerable, by 2003 it was still only fifth on the global market and sales of the company’s mobile phones was way below the targets that the partnership had set themselves. One model that was creating a lot of interest and sales for Sony Ericsson was their P800.

The company decided to ride the crest of the wave that the P800 had created and in the Autumn of 2003 boldly launched the more powerful P900 at trade events held jointly in the US and China. Another model that began to show his face around that period was the T610, which many experts claim was the mobile phone that finally put Sony Ericsson firmly on the map.

In fact, for the first time in its history, Sony Ericsson announced profits for the third quarter of 2003. 2004 saw a steady increase in sales and market share rose to 7% worldwide with profits slowly climbing. 2005 saw the launch of the industry icon Walkman phone that would play music. There is no doubt that the Walkman phone was the forerunner to today’s smart phones and has made the Sony Ericsson a force to be reckoned with in the mobile phone industry.

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Nokia 888 communicator/NEC tag soft shell phone

October 29th, 2008 by admin | 1 Comment | Filed in Compare Mobile Phones, Telecommnications

Such is the huge awareness around mobile phones these days, that some of the leading manufacturers such as Nokia and NEC are beginning to emulate their design colleagues in the performance car field by design and producing a range of concept mobile phones. And some of them are so exciting and innovative that they are on the verge of being almost outlandish.
Designed to provide what appears to be a tantalizing hint of what may be coming in the mobile phone world over the next few years are so, very view of these models are available commercially at least in any number.

Nokia, renowned for their ground breaking design and technology have set the standards for their competitors with the introduction of their 888 model and really got the mobile phone industry talking. Based on a design buy a Turkish student of Industrial design Tamer Nakisci, prepared specially for the Nokia Benelux Open Design Awards, the Nokia 888 communicator is characterized by its malleable interface. An interface that is capable of being twisted and shaped into an endless variety of different shapes going as far as “Dick Tracey” style wrist band phone.

And not only has that it actually worked! The Nokia 888 is run by liquid batteries and along with all the usual and up to date mobile telephone features, it is also equipped with speech recognition software, flexible touch screen and touch-sensitive body cover. Make no mistake; the Nokia 888 is no gimmick. It boasts a body shape so sleek and fitted with a programmable mechanism that it will allow it to change its form to suit for any situation.

No matter where or how you wear it, when a call comes in the 888 rapidly reverts to normal telephone shape. Taking this concept a stage or two further, the 888 can also send a message to another 888 (and there are a few around) that will cause that phone to alter its shape instead of or as well as yours.

Not to be outdone, NEC has introduced their “tag” mobile phone using a similar concept to that used by Nokia. Produced using a form of synthetic material similar to rubber in feel and look, the NEC will do all that the 888 does.

NEC has taken a similar technology and utilizes integral multiple pressure sensors to “memorize” the Tag’s most recent shape and store it in its memory. .

Yet to be released in any commercial form although it was introduced more than two years ago the NEC Tag Soft-Shell Mobile Phone to give it her full title speaks shows us a brief glimpse of how our mobile phones will look and operate in the not to distant future.

The imagination boggles of the possibilities that the Nokia 888, the NEC tag and those that will come after will provide for mobile phone users in the years to come.


For the best deals on mobiles visit http://www.compare-mobile.com/ who have 176,432 Deals from 32 retailers available on all the networks
All 3 Mobile Contracts and TariffsAll BT Mobile Contracts and TariffsAll O2 Contracts and TariffsAll Orange Contracts and Tariffs All T Mobile Contracts and TariffsAll Vodafone Contracts and TariffsAll Virgin Contracts and Tariffs

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Nokia 7380: designer phone or fad?

October 29th, 2008 by admin | No Comments | Filed in Compare Mobile Phones, Telecommnications

For someone looking for a phone with a difference the Nokia 7380 certainly fits that description. The debate amongst cell phone aficionados is whether this mobile is a phone or a fad rages on, whilst the demand seems to be unaffected. Stylish it certainly is, yet it’s relatively long list of shortcomings and disadvantages may compel it to be used only as a secondary or back up phone or a glorified fashion accessory. This may well what Nokia intended the 7380 to be all along.

Stylish and highly fashionable the Nokia may be, and practical to a certain extent with its 2 mega pixel camera, music player, radio and even a voice recorder, it is certainly far from being a workhorse. For a start the Nokia 7380 is pretty difficult to dial out from as it has no keypad, instead a circular spinner which while attractive may be too much like hard work for the less than nimble fingered among us. Although the 7380 comes with an impressive array of bundled features, these are less than enhanced by its tiny screen and 52mega of memory, which does not make for storing too many photographs of today’s dimensions.

Taken that the Nokia 7380 was designed and produced to be the leader in a line of fashion phones, they have obviously gone along with the line that fashion does not mean practicality. Designed for the fashion conscious female, the kind of low powered high fashion look, has gained fame as the second mobile phone to be recognized as part of a bone fide fashion collection, the Nokia’s L’Amour range, with the first being also from Nokia, the 7280. If we didn’t know better it might be difficult to recognize the 7380 as a mobile phone. Instead it has the look of some kind of fashion accessory such as a mirror or lipstick. And as is in keeping with any object of high fashion, the Nokia 7380 does not come too cheap, selling for around $600 per unit. Quite a layout for cell phone with obvious technical limitations, even though it does come complete with an orange L’Amour designer tag proudly displayed on its right side.

What may be a major drawback in the future for those who have chosen a Nokia 7380 is its internal rechargeable battery. The battery cannot be replaced by the camera’s owner when the time comes. The only people who can provide a replacement battery is Nokia themselves through one of their authorized service facilities. As the phone looks like it will be in limited use for most of the battery’s life it may well be that it will last a long time. Maybe Nokia’s hope is that by the time the battery needs to be changed, the 7380 will no longer be the fashion statement that it once was, and a newer and sleeker model will be on the market, and instead of changing the battery, the Nokia 7380 will be replaced in its entirety. That’s the way things work in the cruel world of fads and fashions.


For the best deals on mobiles visit http://www.compare-mobile.com/ who have 176,432 Deals from 32 retailers available on all the networks
All 3 Mobile Contracts and TariffsAll BT Mobile Contracts and TariffsAll O2 Contracts and TariffsAll Orange Contracts and Tariffs All T Mobile Contracts and TariffsAll Vodafone Contracts and TariffsAll Virgin Contracts and Tariffs

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The Nokia N96 Vs the iPhone 3G (aka the Blackberry)

October 29th, 2008 by admin | No Comments | Filed in Compare Mobile Phones, Telecommnications

Making a comparison between the Nokia’s N96 and Apple’s phone 3G popularly known as the Blackberry is no easy task. Both these mobile phones/mini computers whilst being regarded as trail blazers in their fields, have their plus and minus points, and have obviously been designed to compete against each other for this incredibly popular and rapidly growing (to say the least) sector of the market.

Word on the street is that whilst the N96 is lacking the impressive interface that typifies the phone, it leads the way in ease of storage as well as in space. Competition to take the prize as the leader in this most sophisticated sector of the mobile phone market.

Running through the comparisons, the N96 comes with a screen that is 2.8 inches across while the iPhone’s is 20% wider at 3.5 inches. The Nokia is more orientated towards viewing videos and hence provides support to a much wider range of video formats including H264 Flash video from Adobe that allows for viewing of YouTube videos on the phone, a technology which has yet to arrive to the Blackberry.

Camera wise the iPhone’s has a mere two megapixel unit to boast about, and is totally outgunned by Nokia’s five megapixels with a powerful flash unit that takes great indoor as well as outdoor shots.
For game lovers the Nokia comes packaged with three of the top games currently available in a very high pixel density, while the iPhone provides a much larger choice of games but with a considerably reduced graphic quality.

For the geographically challenged, Nokia might just edge out the blackberry in terms of accuracy of their internal GPS system. The N96 is a tremendous improvement on its predecessor the N95, being much simpler to operate and containing more detail, even for the pedestrian, the iPhone makes great use of Google maps to offer pinpoint accuracy to discover locations. The experts who tested both of the machines’s agreed that the Nokia edged out the blackberry in the “help I’m lost” department.
Where the real demands are placed on both these mobile personal assistants is in contact with the outside world, either through internet or through e-mail. With wireless connections now available everywhere and anywhere you go, the desktop computer is being gradually edged out as the number one easy access to instant information for people on the move. The email options on the iPhone are a little non conventional. Emails can only be downloaded or “fetched” in batches set at least fifteen minutes apart. That means that your e-mails arrive instead of you looking for them. Not a disaster but potentially annoying.

In terms of mobile phone ability, both are well advanced and any glitches that did exist in previous models have long since been ironed out. The battery storage race between the two devices is also pretty close, with the Nokia offering six hours on average and the iPhone lagging behind at five hours plus. Interestingly enough, the same ratio applies when comparing prices on the two models, with the iPhone costing around 92.5% of what the Nokia retails at around the World.

Both Nokia’s N96 and Apple’s phone 3G Blackberry are excellent pieces of pocket size communication equipment. They have their pluses and their minuses with the Blackberry possibly edging the competition in terms of appearance and functionability, but the Nokia having slightly more power. A close one to call!


For the best deals on mobiles visit http://www.compare-mobile.com/ who have 176,432 Deals from 32 retailers available on all the networks
All 3 Mobile Contracts and TariffsAll BT Mobile Contracts and TariffsAll O2 Contracts and TariffsAll Orange Contracts and Tariffs All T Mobile Contracts and TariffsAll Vodafone Contracts and TariffsAll Virgin Contracts and Tariffs

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Nokia 888 communicator versus NEC tag soft shell phone

October 7th, 2008 by admin | No Comments | Filed in Compare Mobile Phones, Telecommnications, eCommerce Associates

Such is the huge awareness around mobile phones these days, that some of the leading manufacturers such as Nokia and NEC are beginning to emulate their design colleagues in the performance car field by design and producing a range of concept mobile phones. And some of them are so exciting and innovative that they are on the verge of being almost outlandish.

Designed to provide what appears to be a tantalizing hint of what may be coming in the mobile phone world over the next few years are so, very view of these models are available commercially at least in any number.

Nokia, renowned for their ground breaking design and technology have set the standards for their competitors with the introduction of their 888 model and really got the mobile phone industry talking. Based on a design buy a Turkish student of Industrial design Tamer Nakisci, prepared specially for the Nokia Benelux Open Design Awards, the Nokia 888 communicator is characterized by its malleable interface. An interface that is capable of being twisted and shaped into an endless variety of different shapes going as far as “Dick Tracey” style wrist band phone.

And not only has that it actually worked! The Nokia 888 is run by liquid batteries and along with all the usual and up to date mobile telephone features, it is also equipped with speech recognition software, flexible touch screen and touch-sensitive body cover. Make no mistake; the Nokia 888 is no gimmick. It boasts a body shape so sleek and fitted with a programmable mechanism that it will allow it to change its form to suit for any situation.

No matter where or how you wear it, when a call comes in the 888 rapidly reverts to normal telephone. Taking this concept a stage or two further, the 888 can also send a message to another 888 (and there are a few around) that will cause that phone to alter its shape instead of or as well as yours.

Not to be outdone, NEC has introduced their “tag” mobile phone using a similar concept to that used by Nokia. Produced using a form of synthetic material similar to rubber in feel and look, the NEC will do all that the 888 does.

NEC has taken a similar technology and utilizes integral multiple pressure sensors to “memorize” the Tag’s most recent shape and store it in its memory. .

Yet to be released in any commercial form although it was introduced more than two years ago the NEC Tag Soft-Shell Mobile Phone to give it her full title speaks shows us a brief glimpse of how our mobile phones will look and operate in the not to distant future.
The imagination boggles of the possibilities that the Nokia 888, the NEC tag and those that will come after will provide for mobile phone users in the years to come.


For the best deals on mobiles visit http://www.compare-mobile.com/ who have 176,432 Deals from 32 retailers available on all the networks
All 3 Mobile Contracts and TariffsAll BT Mobile Contracts and TariffsAll O2 Contracts and TariffsAll Orange Contracts and Tariffs All T Mobile Contracts and TariffsAll Vodafone Contracts and TariffsAll Virgin Contracts and Tariffs

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Nokia 7380: designer phone or fad?

October 7th, 2008 by admin | 1 Comment | Filed in Compare Mobile Phones, Telecommnications

For someone looking for a phone with a difference the Nokia 7380 certainly fits that description. The debate amongst cell phone aficionados is whether this mobile is a phone or a fad rages on, whilst the demand seems to be unaffected. Stylish it certainly is, yet it’s relatively long list of shortcomings and disadvantages may compel it to be used only as a secondary or back up phone or a glorified fashion accessory. This may well what Nokia intended the 7380 to be all along.

Stylish and highly fashionable the Nokia may be, and practical to a certain extent with its 2 mega pixel camera, music player, radio and even a voice recorder, it is certainly far from being a workhorse. For a start the Nokia 7380 is pretty difficult to dial out from as it has no keypad, instead a circular spinner which while attractive may be too much like hard work for the less than nimble fingered among us. Although the 7380 comes with an impressive array of bundled features, these are less than enhanced by its tiny screen and 52mega of memory, which does not make for storing too many photographs of today’s dimensions.

Taken that the Nokia 7380 was designed and produced to be the leader in a line of fashion phones, they have obviously gone along with the line that fashion does not mean practicality. Designed for the fashion conscious female, the kind of low powered high fashion look, has gained fame as the second mobile phone to be recognized as part of a bone fide fashion collection, the Nokia’s L’Amour range, with the first being also from Nokia, the 7280. If we didn’t know better it might be difficult to recognize the 7380 as a mobile phone. Instead it has the look of some kind of fashion accessory such as a mirror or lipstick. And as is in keeping with any object of high fashion, the Nokia 7380 does not come too cheap, selling for around $600 per unit. Quite a layout for cell phone with obvious technical limitations, even though it does come complete with an orange L’Amour designer tag proudly displayed on its right side.

What may be a major drawback in the future for those who have chosen a Nokia 7380 is its internal rechargeable battery. The battery cannot be replaced when the time comes. The only people who can provide a replacement battery is Nokia themselves through one of their authorized service facilities. As the phone looks like it will be in limited use for most of the battery’s life it may well be that it will last a long time. Maybe Nokia’s hope is that by the time the battery needs to be changed, the 7380 will no longer be the fashion statement that it once was, and a newer and sleeker model will be on the market, and instead of changing the battery, the http://www.compare-mobile.com/mobile_phone_handsets/all_Nokia_mobile_phone_handsets.htm 7380 will be replaced in its entirety. That’s the way things work in the cruel world of fads and fashions.

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